News Terbaru 2020 – 2021

Phil Adrien is Dentsu International’s CEO, Creative for APAC

Phil Adrien is Dentsu International’s CEO, Creative for APAC

Bonus harian di Keluaran SDY 2020 – 2021.

Dentsu International has appointed Phil Adrien as CEO, Creative, Asia-Pacific. He will report to Ashish Bhasin, CEO, Dentsu Asia Pacific and Jean Lin, global CEO, Creative, Dentsu International.

In his new role, Adrien will be responsible for driving the regional growth strategy for Dentsu’s creative business, in addition to his role as managing director of Creative Group in Dentsu Singapore, reporting into Prakash Kamdar, CEO Dentsu Singapore. The appointment commences with immediate effect with the role based in Singapore.

Adrien, who is a member of our 40 under 40 listing in 2020, will work with Merlee Jayme, newly appointed chief creative officer in Asia Pacific. Dentsu’s creative business in this region includes global agencies Dentsu Mcgarrybowen and Isobar, and regional and local agencies such as Dentsu one, Dentsu Webchutney and Taproot Dentsu.

This news follows the recent announcement that Fred Levron has been named global chief creative officer, leading the network’s creative agenda and its portfolio of creative agencies worldwide, and Merlee being given a regional chief creative officer remit. 

Lin, Dentsu’s global CEO, Creative, Dentsu International said, “Dentsu wants to be the most integrated agency network in the world, and Phil’s expertise will play a key role in achieving this vision in the region.”

Adrien, meanwhile, said his appointment is an opportunity to work with clients on “breakthrough creative ideas and access to our best talent, to radically collaborate to solve their biggest challenges and to unlock opportunities to accelerate their growth.”

Ashish Bhasin, CEO, Dentsu Asia Pacific added that “this promotion is a natural step for Phil who has vast experience building strong relationships with clients in different verticals and markets across creative, media and digital.”