News Terbaru 2020 – 2021

DoubleVerify goes public at $4.2 billion valuation

Adtech measurement and verification company DoubleVerify debuted on the public markets on Wednesday morning (April 21) at a US$4.2 billion valuation. The company, which evaluates media placements for fraud, brand safety and ad viewability, raised $340 million in its public debut and priced on the New York Stock Exchange at $27 per share, offering 13.3…

Jingles all the way

If someone asked you to name the sound of Christmas, what would you say? Most people answer one of two things: either the sound of Santa’s ‘Ho, Ho, Ho-ing’ or the unmistakable jingling of Christmas bells on Rudolph and his cronies’ harnesses as they pull the jolly fat man through the December night sky.

Farewell to 2020: A Campaign limerick

What a year it’s been. With the pandemic throwing the industry off at the start of the year, we can safely say that we’ve come out stronger and more prepared for the uncertainties of 2021.  On Campaign’s last working day of the year, we want to take this chance to thank all our readers and…

2020’s most-read stories

It often seemed like it would never happen, but we’ve arrived at the end of 2020. Well, Campaign Asia-Pacific has anyway. We’ll be closing down our offices (by which we mean our laptops) after today and enjoying some much-needed rest. We’ll resume publishing January 4.

Ide ' EatQual' McDonald' s membangun mereka yang memiliki gerakan ekstremitas atas yang terbatas

McDonald' s India Barat dan Selatan telah meluncurkan ' EatQual', paket khusus untuk konsumen dengan mobilitas tangan terbatas, dalam Hari Internasional Penyandang Disabilitas. EatQual berasal dari pemahaman bahwa kemasan standar McDonald' s biasanya menggugat pelanggan untuk menggunakan kedua tangan saat menyantap penawaran merek, jadi menyulitkan mereka yang memiliki tindakan terbatas pada ekstremitas…

Pelajaran Singkat Kampanye: Guru dan gegabah pelajaran favorit Anda

Kampanye Asia-Pasifik meluncurkan cahaya pembelajaran video Kursus Singkat Persuasi pada bulan September, menjanjikan pelajaran berharga dan kiat bisnis positif tentang topik yang sedang hangat dan penting dari pakar industri hanya dalam lima menit (ditambah kuis). Tanggapan dari orang-orang industri yang ingin berkontribusi dan dari Anda melihat pelajaran mingguan, sangatlah positif. Kami sulit…