News Terbaru 2020 – 2021

Category: BERITA

Spikes Asia announces Jenny Lau as new events director

Spikes Asia has appointed Jenny Lau as its new events director based in Singapore with overall responsibility for Asia-Pacific’s preeminent creativity event and awards programme. Lau has worked within the regional advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry.…

Omnicom beats Publicis to clinch Mercedes’ global agency consolidation

Omnicom Group has been awarded the global consolidated media, brand and performance marketing account for Mercedes-Benz, after vying for the business against fellow incumbent Publicis Groupe. The German automotive giant was looking for a single-agency model to manage its global media and marcoms business, and Omnicom’s triumph is the result of a six-month closed review…

Look beyond the mad scramble for first-party data

‘Customer centricity’ has always been a cornerstone of marketing and will continue to be. While many brands claim it is built into their processes, structures, tools, approaches, and their culture, glaring gaps are becoming evident as we see cookies crumbling and devices going ID-less. Many brands are scrambling to collect customer first-party data (FPD) assuming…

CMOs will find it challenging to continue to virtually engage with customers: Salesforce’s Wendy Walker

Wendy Walker has nearly two decades of experience in marketing across technology, telecom and insurance. She is now senior director of marketing in Asia-Pacific for Salesforce. As a company known for its high-voltage, in-person marketing strategies, the pandemic has compelled Walker and her team to rapidly adopt to virtual ways of doing business. In a…

Unilever confirms $3.3 billion media roster

Unilever, which owns the Dove, Ben & Jerry’s and Marmite brands, has confirmed its global roster of agencies following a $3.3bn global media pitch. WPP’s Mindshare retained the US, UK and Ireland, Netherlands and Belgium, the Nordics, Italy, Eastern Europe, South Asia (India, Pakistan, Bangladesh, Sri Lanka) and Southeast Asia (Indonesia, Philippines, Thailand, Vietnam). It also…