Cannes Lions 2021: All the APAC winners
Bonus harian di Keluaran SGP 2020 – 2021.
The first release of Cannes Lions winners yielded four gold awards but no Grand Prix awards for APAC work.
The APAC gold winners from categories released overnight (Design, Health & Wellness, Outdoor, Pharma, Print & Publishing) are as follows:
- Dentsu for ‘Pocky: The gift’ on behalf of Azaki Glico, in Design
- VMLY&R Melbourne for ‘A future without change’ on behalf of Monash University, in Design
- FCB Interface Mumbai for ‘The punishing signal’ on behalf of the Mumbai Police, in Health & Wellness
- Saatchi & Saatchi Melbourne for ‘Donation dollar’ on behalf of The Royal Australian Mint, in Outdoor.
Complete tables of all the gold, silver and bronze winners from APAC appear below. We’ll be adding to this page as the festival continues.
APAC Lions by category and award
| Category | Grand Prix | Gold | Silver | Bronze | Total |
| Design | 0 | 2 | 1 | 2 | 5 |
| Health & Wellness | 0 | 1 | 2 | 8 | 11 |
| Outdoor | 0 | 1 | 1 | 3 | 5 |
| Pharma | 0 | 0 | 2 | 2 | 4 |
| Print & Publishing | 0 | 0 | 0 | 1 | 1 |
| Total | 0 | 4 | 6 | 16 | 26 |
APAC Lions by market
| Market | Metals |
| Australia | 7 |
| China | 2 |
| Hong Kong | 2 |
| India | 7 |
| Japan | 3 |
| New Zealand | 3 |
| Philippines | 1 |
| Singapore | 1 |
| Taiwan | 2 |
| Total | 28* |
| * Total here does not match the total in the ‘APAC metal by category and award’ table above, because some entries credit multiple markets. | |
Design
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Gold Lion | POCKY THE GIFT | EZAKI GLICO CO., LTD. | POCKY THE GIFT | DENTSU INC., Tokyo | JAPAN |
| Gold Lion | A FUTURE WITHOUT CHANGE | MONASH UNIVERSITY | STUDENT RECRUITMENT | VMLY&R, Melbourne | AUSTRALIA |
| Silver Lion | UNI-FORM | VOGUE | VOGUE | OGILVY TAIWAN, Taipei City / OGILVY, Hong Kong | TAIWAN / HONG KONG |
| Bronze Lion | CODE OF CONSCIENCE | INSTITUTO RAONI | CODE OF CONSCIENCE | AKQA, São Paulo / AKQA, Melbourne | BRAZIL / AUSTRALIA |
| Bronze Lion | THE DISSOLVING BOTTLE | THE DISSOLVING BOTTLE | THE DISSOLVING BOTTLE | BBDO GUERRERO, Makati City | THE PHILIPPINES |
Health & Wellness
| Prize | Title | Brand | Product | Medium | Entrant / Idea Creation | Location |
| Gold Lion | THE PUNISHING SIGNAL | MUMBAI POLICE | SERVICE | PR | FCB INTERFACE, Mumbai | INDIA |
| Silver Lion | THE PUNISHING SIGNAL | MUMBAI POLICE | SERVICE | Outdoor: Ambient | FCB INTERFACE, Mumbai | INDIA |
| Silver Lion | STRESS PORTRAITS | CIGNA | CIGNA STRESS CARE | Creative Data: Data Visualisation | McCANN, Hong Kong | HONG KONG |
| Bronze Lion | HACKWASHING | HINDUSTAN UNILEVER | LIFEBUOY | Brand Experience & Activation | GEOMETRY ENCOMPASS, Mumbai | INDIA |
| Bronze Lion | 30SOAP | DREAMS INC. | SOAP | Direct | TBWA HAKUHODO INC., Tokyo | JAPAN |
| Bronze Lion | H FOR HANDWASHING | LIFEBUOY | HANDWASHING EDUCATION | Direct | LOWE LINTAS, Mumbai / MULLENLOWE SINGAPORE, Singapore | INDIA / SINGAPORE |
| Bronze Lion | THE PUBLIC SERVICE BANGER | NZ GOVERNMENT | NZ GOVERNMENT | PR | COLENSO BBDO, Auckland / CLEMENGER BBDO, Wellington | NEW ZEALAND |
| Bronze Lion | THE MELANOMA TYPEFACE | MELANOMA NZ | MELANOMA NZ | Industry Craft: Typography | TBWA AUCKLAND | NEW ZEALAND |
| Bronze Lion | AUTISMNZ – TODDLER DRIVING TEST | AUTISMNZ – TODDLER DRIVING TEST | EARLY DETECTION OF AUTISM | Radio & Audio | DDB NEW ZEALAND, Auckland / TRIBAL AOTEAROA, Auckland | NEW ZEALAND |
| Bronze Lion | BLOOD BEACON | TAIPEI BLOOD CENTER | BLOOD DONATION | Creative Data: Use of Real-Time Data | WUNDERMAN THOMPSON, Taipei / J. WALTER THOMPSON TAIWAN, Taipei City | TAIWAN |
| Bronze Lion | WARNING SPOTS | AAMI | AAMI | Creative Data: Use of Real-Time Data | OGILVY AUSTRALIA, Melbourne | AUSTRALIA |
Outdoor
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Gold Lion | DONATION DOLLAR | THE ROYAL AUSTRALIAN MINT | DONATION DOLLAR | SAATCHI & SAATCHI, Melbourne | AUSTRALIA |
| Silver Lion | THE PUNISHING SIGNAL | MUMBAI POLICE | SERVICE | FCB INTERFACE, Mumbai | INDIA |
| Bronze Lion | SAMSUNG MICROCODES | SAMSUNG | SAMSUNG GALAXY S20 ULTRA | CHE PROXIMITY, Sydney | AUSTRALIA |
| Bronze Lion | THE PUNISHING SIGNAL | MUMBAI POLICE | SERVICE | FCB INTERFACE, Mumbai | INDIA |
| Bronze Lion | THE PUNISHING SIGNAL | MUMBAI POLICE | SERVICE | FCB INTERFACE, Mumbai | INDIA |
Pharma
| Prize | Title | Brand | Product | Medium | Entrant / Idea Creation | Location |
| Silver Lion | THE NUMBER | GREENVALLEY | PRODUCT:971(A MEDICINE FOR ALZHEIMER DISEASE) | Film Craft: Direction | McCANN HEALTH, Shanghai | CHINA |
| Silver Lion | WHERE BABIES COME FROM | GENEA | GENEA FERTILITY/IVF | Integrated Campaign | CHE PROXIMITY, Sydney / GENEA, Sydney | AUSTRALIA |
| Bronze Lion | MOZART 80 | PFIZER | PFIZER | Use of Technology | F5, Shanghai | CHINA |
| Bronze Lion | WHERE BABIES COME FROM | GENEA | GENEA FERTILITY/IVF | Film: Cinema, TV and Digital Film Content | CHE PROXIMITY, Sydney / GENEA, Sydney | AUSTRALIA |
Print & Publishing
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Bronze Lion | THE HIDDEN ESSENCE | NHK (JAPAN BROADCASTING CORPORATION) | TV PROGRAM | JAPAN BROADCASTING CORPORATION, Tokyo / SHA INC., Tokyo | JAPAN |