Spikes Asia has appointed Jenny Lau as its new events director based in Singapore with overall responsibility for Asia-Pacific’s preeminent creativity event and awards programme. Lau has worked within the regional advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry.…
Omnicom Group has been awarded the global consolidated media, brand and performance marketing account for Mercedes-Benz, after vying for the business against fellow incumbent Publicis Groupe. The German automotive giant was looking for a single-agency model to manage its global media and marcoms business, and Omnicom’s triumph is the result of a six-month closed review…
Red or Xiaohongshu 小红书 in Chinese (literal meaning Little Red Book) is one of the most coveted unicorn Chinese ecommerce and social media platforms. Both Alibaba and Tencent led the investment of this unique app, said to have a valuation of US$10 billion. Fast Company nominated it as one of the most innovative Chinese companies next to Meituan…
‘Customer centricity’ has always been a cornerstone of marketing and will continue to be. While many brands claim it is built into their processes, structures, tools, approaches, and their culture, glaring gaps are becoming evident as we see cookies crumbling and devices going ID-less. Many brands are scrambling to collect customer first-party data (FPD) assuming…
Havas London CEO Xavier Rees will have been speaking for plenty of bosses across advertising, media and marketing when he wrote in Campaign last week about the current challenges of recruiting talent.
Eurocentric beauty standards are the primary reference point for search algorithms and beauty filters on social media apps. But women of color are disproportionately excluded from STEM, which leads to “coded bias,” or racial bias in facial recognition algorithms.
Esports company Ampverse has acquired a majority stake in esports team Mith (Made in Thailand). This deal will allow Ampverse to tap the user base of popular PUBG PC and Fifa audiences that Mith plays.
Search engines are one of the biggest customer acquisition channels, but a Cheq report has identified a prevalence of bot traffic in organic and direct traffic that is leading to wasted spend and missed conversion opportunities.
Wendy Walker has nearly two decades of experience in marketing across technology, telecom and insurance. She is now senior director of marketing in Asia-Pacific for Salesforce. As a company known for its high-voltage, in-person marketing strategies, the pandemic has compelled Walker and her team to rapidly adopt to virtual ways of doing business. In a…
Unilever, which owns the Dove, Ben & Jerry’s and Marmite brands, has confirmed its global roster of agencies following a $3.3bn global media pitch. WPP’s Mindshare retained the US, UK and Ireland, Netherlands and Belgium, the Nordics, Italy, Eastern Europe, South Asia (India, Pakistan, Bangladesh, Sri Lanka) and Southeast Asia (Indonesia, Philippines, Thailand, Vietnam). It also…