Fresh off the news that it has amassed 1 billion users, TikTok is out with new ad products, brand safety and measurement tools for marketers, the company said on a webinar on Tuesday. As TikTok has grown over the years, it has also scaled its advertising business, announcing TikTok for Business, which includes a self-serve…
Like many industries, financial services were heavily impacted by the waves of changes in customer needs and expectations throughout the course of the pandemic. However, many of these developments have in fact been ongoing for some time now. What the pandemic has done was not only accelerate digitisation efforts, but pushed providers to reevaluate the…
While Asia loves beer, some moments call for something a little harder. Some fans of spirits enjoy learning about the histories of various distilleries, understanding the intracicies of production processes and training their palates to savour complex flavour profiles. And at the other extreme, some people subscribe to the point of view that ‘wine is fine…
The Asian American Journalists Association’s Asia Chapter has launched a first-of-its-kind survey to get a better picture of diversity, equity and inclusion (DEI) across Asia’s newsrooms. Released as part of its Advancing News Diversity in Asia (ANDA) project, the survey aims to get a better understanding of the experience of journalists in Asia and their…
Mohey, the bridal wear brand under clothing brand Manyavar, has found itself in hot water in India following the release of a recent brand campaign featuring actor Alia Bhatt. In the ad, speaks up against the traditional Indian ritual of the ‘Kanyadaan’, in which parents give away their daughter to the groom. She questions why…
Spikes Asia has appointed Jenny Lau as its new events director based in Singapore with overall responsibility for Asia-Pacific’s preeminent creativity event and awards programme. Lau has worked within the regional advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry.…
Omnicom Group has been awarded the global consolidated media, brand and performance marketing account for Mercedes-Benz, after vying for the business against fellow incumbent Publicis Groupe. The German automotive giant was looking for a single-agency model to manage its global media and marcoms business, and Omnicom’s triumph is the result of a six-month closed review…
Red or Xiaohongshu 小红书 in Chinese (literal meaning Little Red Book) is one of the most coveted unicorn Chinese ecommerce and social media platforms. Both Alibaba and Tencent led the investment of this unique app, said to have a valuation of US$10 billion. Fast Company nominated it as one of the most innovative Chinese companies next to Meituan…
‘Customer centricity’ has always been a cornerstone of marketing and will continue to be. While many brands claim it is built into their processes, structures, tools, approaches, and their culture, glaring gaps are becoming evident as we see cookies crumbling and devices going ID-less. Many brands are scrambling to collect customer first-party data (FPD) assuming…
Havas London CEO Xavier Rees will have been speaking for plenty of bosses across advertising, media and marketing when he wrote in Campaign last week about the current challenges of recruiting talent.