Although the fingerprints of the pandemic are visible all over the New Zealand top 100 brands ranking for 2021 (derived from our Asia’s Top 1000 brands research), it’s not a simple matter of some brands benefiting from the situation and other suffering, according to in-market experts.
Forbes Global Media Holdings, the privately-held business media firm known for its rankings of the world’s weathiest and upwardly mobile leaders, has agreed to a deal that will see it become a publicly traded company.
While companies have become more diverse, more work needs to be done to achieve diversity at the leadership level. In APAC specifically, women are in 27% of senior management roles, compared to 30% in Europe and 38% in Africa.
Advertising can be traced as far back as the ancient civilisations, when Egyptians used papyrus to pen sales messages. But it wasn’t until the 1800s that the advertising agency as we know it was created by Volney B. Palmer, and built upon by several others in subsequent years, including Albert D. Lasker, widely known as…
WPP has acquired AI technology company Satalia, the companies confirmed on Monday. Satalia, whose clients include BT, DFS, DS Smith, PwC, Gigaclear, Tesco and Unilever, will join Wunderman Thompson Commerce to work on the technology division of its global e-commerce consultancy. The U.K.-based company will also consult with all WPP agencies to promote AI capabilities…
Ad buyers are people too. That simple truth lies at the heart of the above film from F5 Shanghai for mainland movie and video site iQiyi. While watching the fun living-room interactions of a TV-watching family, we can’t help but absorb several lessons about iQiyi’s value as a smart-TV advertising platform.
The eight-decade old tech giant HP is looking for fresh legs to drive its business in APAC and wants to build out its gaming brand, Omen, as a standout offering for the region’s growing gaming community. Beginning with hardcore gamers in Japan and Korea and then to China, the company is targetting a large and…
Jellyfish has hired Merkle pair Thomas Byrne and Adam Guilfoyle to sales leadership roles. Byrne, who was executive vice-president of EMEA agency services at the Dentsu agency, has been appointed executive VP of sales and partnerships.
Dentsu International has appointed Phil Adrien as CEO, Creative, Asia-Pacific. He will report to Ashish Bhasin, CEO, Dentsu Asia Pacific and Jean Lin, global CEO, Creative, Dentsu International. In his new role, Adrien will be responsible for driving the regional growth strategy for Dentsu’s creative business, in addition to his role as managing director of Creative…
YouTube is out with a campaign for Shorts, its TikTok clone feature, in a sign that the burgeoning social media platform is shaping up into real competition. The campaign follows the recent launch of YouTube’s $100 million Shorts fund, which aims to help creators monetize Shorts and attract more people to use the feature.