News Terbaru 2020 – 2021

Month: August 2021

Month: August 2021

  • [op-ed]Where does the advertising agency go from here?

    Advertising can be traced as far back as the ancient civilisations, when Egyptians used papyrus to pen sales messages. But it wasn’t until the 1800s that the advertising agency as we know it was created by Volney B. Palmer, and built upon by several others in subsequent years, including Albert D. Lasker, widely known as…

  • WPP acquires AI company Satalia

    WPP has acquired AI technology company Satalia, the companies confirmed on Monday.  Satalia, whose clients include BT, DFS, DS Smith, PwC, Gigaclear, Tesco and Unilever, will join Wunderman Thompson Commerce to work on the technology division of its global e-commerce consultancy. The U.K.-based company will also consult with all WPP agencies to promote AI capabilities…

  • iQiyi’s ad about ads is better than you might expect

    Ad buyers are people too. That simple truth lies at the heart of the above film from F5 Shanghai for mainland movie and video site iQiyi. While watching the fun living-room interactions of a TV-watching family, we can’t help but absorb several lessons about iQiyi’s value as a smart-TV advertising platform.

  • Phil Adrien is Dentsu International’s CEO, Creative for APAC

    Dentsu International has appointed Phil Adrien as CEO, Creative, Asia-Pacific. He will report to Ashish Bhasin, CEO, Dentsu Asia Pacific and Jean Lin, global CEO, Creative, Dentsu International. In his new role, Adrien will be responsible for driving the regional growth strategy for Dentsu’s creative business, in addition to his role as managing director of Creative…

  • YouTube launches ‘Shorts’ campaign to compete with TikTok

    YouTube is out with a campaign for Shorts, its TikTok clone feature, in a sign that the burgeoning social media platform is shaping up into real competition. The campaign follows the recent launch of YouTube’s $100 million Shorts fund, which aims to help creators monetize Shorts and attract more people to use the feature.

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