Reprise, IPG Mediabrands’ performance marketing agency, has appointed Pippa Berlocher to the newly created role of president APAC. Berlocher will replace Ben Poole, managing director of Reprise APAC, who will leave Mediabrands towards the end of July for a new opportunity (to be announced).
Actor Reese Witherspoon got so annoyed with the way women were being portrayed in Hollywood, that she set up her own media company. In a talk at Lions Live (the online version of the Cannes Lions International Festival of Creativity), Witherspoon stated how the media company has since looked to tackle not only issues…
“#WombStories”, the campaign for Essity brands Bodyform and Libresse by Abbott Mead Vickers BBDO, achieved a fourth Grand Prix at Cannes Lions, after it was one of three works to win the top prize in the Film Lions, the final category to be announced at this year’s festival.
Cannes Lions 2021 looked different this year, as creativity was fueled during Zoom chats instead of in-person brainstorming sessions due to the pandemic. Although the way ads were created shifted, innovative work was born despite limited production and months of lockdowns around the world. From Burger King’s “Moldy Whopper” to Bodyform’s “Womb Stories,” some of…
Effie Asia Pacific announced that it has concluded the final round of judging, and 123 entries from 14 markets across Asia will compete for the awards, due to be presented in September. The final round of judging was led by the awards chairman, Ashish Bhasin of Dentsu International, and the eight heads of jury: Alex…
Today (June 23) is International Olympic Day, and Alibaba Group, an International Olympic Committee (IOC) worldwide partner, is using the day to launch a new global marketing campaign one month before the opening ceremony of the Tokyo Olympics.
The first release of Cannes Lions winners yielded four gold awards but no Grand Prix awards for APAC work. The APAC gold winners from categories released overnight (Design, Health & Wellness, Outdoor, Pharma, Print & Publishing) are as follows:
The advertising and marketing industry’s first global diversity and inclusion census is underway, running from June 21 to July 2. The World Federation of Advertisers is organising the census, which is supported by VoxComm and EACA, representing agencies, Campaign, Kantar, Cannes Lions, Advertising Week and The Effies.
Shopping habits developed during COVID-19 are unlikely to go away. Brick-and-mortar stores will be here to stay but as a rising number of customers discover the benefits of online and digital shopping, the future of consumption is likely to be hybrid.
[unable to retrieve full-text content]A K-shaped post-pandemic recovery is likely to accentuate societal disparities but should brands be looking to build on what unites us?