In the past few years, more and more brands have experimented with influencer marketing, whether to tap into hard-to-reach communities, drive general awareness or boost conversions. And while influencer marketing continues to grow—the industry is on track to be worth up to $15 billion by 2022—many brands still struggle to know how to effectively measure their…

Tata Digital, a subsidiary of Tata Sons, has confirmed that is has acquired a majority stake in Supermarket Grocery Supplies (Bigbasket).   Bigbasket was founded in 2011 in Bengaluru. It has since expanded its presence to more than 25 cities across India.

Gary Vaynerchuk is often asked by his friends about the ethics and safety of the social-media platforms he has dedicated his life towards, as both the CEO of a social media-focused digital advertising agency, and as GaryVee, the influencer.

D&AD announced the winners in its Advertising, Craft, Next, Side Hustle and Collaborative categories Wednesday evening from London. (The winners of the Black Pencils, the President’s Award and the Companies of the Year will be announced tonight.)

On the one year anniversary of George Floyd’s murder, companies continue to navigate the challenges of speaking out on social justice.  Last year, following Floyd’s murder by police officer Derek Chauvin, brands including Target and Microsoft donated millions of dollars to social justice causes. Bank of America pledged more than $1 billion over four years to…

With methods and standards of communication shifting markedly in the last year, personalisation has never been more important. According to Salesforce’s latest State of Marketing report, 73% of customers now expect companies to understand their needs and expectations. While the same report finds that channel personalisation has improved over the last year, there is much…

In conjunction with World Diversity Day today (May 21), content studio Distillery launched the “world’s first truly diverse typeface”. What exactly does that mean, you ask? Well, the agency approached over 308 creatives across 23 ethnicities and 54 countries to contribute ideas with the aim of breaking away from the “consistency, uniformity, and sameness” of…

Jens Monsees has stepped down as chief executive officer of WPP AUNZ, just 20 months after he took up the role. His decision follows the completion, on Tuesday 18 May 2021, of a Scheme of Arrangement that made WPP the sole shareholder of WPP AUNZ, which was subsequently delisted from the Australian Securities Exchange.

Accenture Interactive is expanding its Droga5 creative agency network globally, announcing the opening of a new office in Japan and further expansion into Brazil and China later this year.  Droga5 Tokyo will be led creatively by Masaya Asai as CCO, who left his role as global creative director at TBWAHakuhodo last month. Its general manager…

Philippines-based multinational quick-serve chain Jollibee’s latest global brand campaign is a marked departure from the usual energy that is a hallmark of its creative work. The campaign, from BBH Singapore, has used the bleak COVID-19 pandemic as the backdrop to reinterpret the brand’s tagline of ‘Joy of family’.