News Terbaru 2020 – 2021

Month: May 2021

Month: May 2021

  • Master influencer marketing with key measurements

    In the past few years, more and more brands have experimented with influencer marketing, whether to tap into hard-to-reach communities, drive general awareness or boost conversions. And while influencer marketing continues to grow—the industry is on track to be worth up to $15 billion by 2022—many brands still struggle to know how to effectively measure their…

  • Brands: Approach George Floyd anniversary with caution

    On the one year anniversary of George Floyd’s murder, companies continue to navigate the challenges of speaking out on social justice.  Last year, following Floyd’s murder by police officer Derek Chauvin, brands including Target and Microsoft donated millions of dollars to social justice causes. Bank of America pledged more than $1 billion over four years to…

  • The CMO Circle: The power of personalisation

    With methods and standards of communication shifting markedly in the last year, personalisation has never been more important. According to Salesforce’s latest State of Marketing report, 73% of customers now expect companies to understand their needs and expectations. While the same report finds that channel personalisation has improved over the last year, there is much…

  • What does a ‘diverse’ typeface look like?

    In conjunction with World Diversity Day today (May 21), content studio Distillery launched the “world’s first truly diverse typeface”. What exactly does that mean, you ask? Well, the agency approached over 308 creatives across 23 ethnicities and 54 countries to contribute ideas with the aim of breaking away from the “consistency, uniformity, and sameness” of…

  • Droga5 launches in Asia with new Tokyo office

    Accenture Interactive is expanding its Droga5 creative agency network globally, announcing the opening of a new office in Japan and further expansion into Brazil and China later this year.  Droga5 Tokyo will be led creatively by Masaya Asai as CCO, who left his role as global creative director at TBWAHakuhodo last month. Its general manager…

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