WPP and Microsoft are expanding their partnership, focusing on creative content production. The first product resulting from this partnership is Cloud Studio. The cloud platform will facilitate collaboration for WPP employees around the world, offering an easier way to create, produce and edit content virtually, the companies said.
MDC Partners is the latest holding company to report Q1 earnings, with organic revenues down 6.9% year over year in Q1 to $307.6 million globally. In the U.S., organic revenue declined 8.3% compared to the same period in 2020, to $242.6 million.
As bars and restaurants slowly open back up, Ryan Reynolds wants to prevent people from sending regrettable text messages. Reynolds, who owns Aviation Gin and Mint Mobile, gives advice in the spot “Don’t Aviation and Mint,” created by Reynolds’ agency Maximum Effort.
COVID-19 has forced the ad industry to accelerate tech adoption and experimentation. Yet, while most would agree that nothing will go back to the way it was in 2019, few have a straightforward answer to how the industry will change in the years to come.
Unilever’s Lux brand has come out with a strong statement supporting Olympic gold medalist Caster Semenya, who has been prohibited from defending her medal in the 800m race at the Tokyo Olympics. If you’re not familiar, Semenya has a naturally high level of testosterone, which has resulted in a long, controversial saga that finally led…