MDC Partners is the latest holding company to report Q1 earnings, with organic revenues down 6.9% year over year in Q1 to $307.6 million globally. In the U.S., organic revenue declined 8.3% compared to the same period in 2020, to $242.6 million.
As bars and restaurants slowly open back up, Ryan Reynolds wants to prevent people from sending regrettable text messages. Reynolds, who owns Aviation Gin and Mint Mobile, gives advice in the spot “Don’t Aviation and Mint,” created by Reynolds’ agency Maximum Effort.
COVID-19 has forced the ad industry to accelerate tech adoption and experimentation. Yet, while most would agree that nothing will go back to the way it was in 2019, few have a straightforward answer to how the industry will change in the years to come.
Unilever’s Lux brand has come out with a strong statement supporting Olympic gold medalist Caster Semenya, who has been prohibited from defending her medal in the 800m race at the Tokyo Olympics. If you’re not familiar, Semenya has a naturally high level of testosterone, which has resulted in a long, controversial saga that finally led…
Saying he “doesn’t believe in manipulating public opinion” in an Eletrek article, Tesla CEO Elon Musk has reaffirmed he’s not going to recreate the company’s PR department. The electric motor vehicle company eliminated its PR team in October 2020. This included Tesla’s global communications director Keely Sulprizio moving to Impossible Foods as comms director, and senior global communications manager Danielle…
It’s hard not to be sentimental about the days when all a compelling event seemed to need was a cool stage, big speakers and a bit of razzamatazz. Fuel it with ample amounts of food and drink and the attendees would do the rest to make the event a success.
Advertisers are spending more with Snap as the world reopens. Snap reported US$770 million in Q1 revenue Thursday, an increase of 66% year-over-year, as the number of advertisers it works with roughly doubled.
A stark, in-your-face campaign launching today across digital video, TV and out-of-home in Hong Kong forces viewers to confront facts about sexual violence, including non-consensual sex within marriage (aka, rape).
Vans has hired Kristin Harrer as global CMO, effective on Wednesday. Harrer is reporting to global brand president Doug Palladini and leading the footwear, apparel and accessories brand’s global marketing and creative teams.
Adtech measurement and verification company DoubleVerify debuted on the public markets on Wednesday morning (April 21) at a US$4.2 billion valuation. The company, which evaluates media placements for fraud, brand safety and ad viewability, raised $340 million in its public debut and priced on the New York Stock Exchange at $27 per share, offering 13.3…